Direct Marketers sell their products directly to consumers without a retail operation . They may market through

Because of heavy promotion costs (advertising and sales reps commissions) and heavy fulfillment costs, Direct Marketers need higher markups than traditional retailers ( a cost of goods of no more than 25% of selling price, while health food stores are happy with 50%, pharmacies with 60%, food markets with 70%, and mass marketers with 75% or less). Thus, with few exceptions, Direct Marketers cannot effectively compete in the nutritional market with a product line of individual ingredient items (such as Vitamin E, Vitamin C, Vitamin B1, St. John's Wort) whose prices can be easily compared with items in the local retailer. Most successful Direct Marketers select multi ingredient items, whose formula is not the same as any item in stores, so consumers cannot do price comparisons. Usually these products are aimed at specific conditions, such as weight loss, brain function, indigestion, PMS.

Bio-Nutrient Products is particularly experienced in developing and manufacturing specialty formulas for companies in this market segment. If you already know the formula you want; we will review the ingredients, recommend any appropriate changes, and advise on how modifications will impact cost. If you do not have a formula; we can work with information on your target market segment, your desired claim structure, and your price point to develop a product for your marketing plan.

We will work with you in manufacturing the product, designing the package, and developing the claim structure. We've done it for many successful companies and we can do it for you.